BIKA collaborated with Raffles University to bring industry experience into the classroom through the BIKA Design Challenge 2025. The challenge invited students to develop new packaging and branding concepts for selected BIKA products, giving them the opportunity to apply their design knowledge to real-world market requirements. Through this collaboration, BIKA and Raffles University created a platform where creativity, design thinking and industry perspectives come together, encouraging young talents to explore practical solutions while gaining valuable experience working with a real consumer brand.